Bold and Beautiful

On June 2, 2009. By Fran, under Tech Talk.

Each season, the color experts at Pantone Color Institute release a report detailing the palette of hues that fashion designers expect to be indicative of the season.

And for fall 2009, designers are forecasting a palette of earth tones, from true red and deep orange to vibrant blue. Designers recognize the desire for basics that speak to the current economic conditions, but also understand the need to incorporate vibrant color to grab the consumers’ eyes and entice them to buy.

Some of the top colors designers identified as the most popular hues for fall:

• American Beauty - true red
• Purple Heart - jewel tone purple
• Honey Yellow - a warm yellow
• Burt Sienna - earthy shade of orange
• Rapture Rose - vibrant fuchsia & soft pink
• Warm Olive - rich yellow-green
• Majolica Blue - deep teal

Out of the ten colors that made the fall list, Neutral Iron received the highest rating from designers, a choice that points to practicality and sale-ability.

Color is the most significant role in how consumers gravitate or shy away from making purchases. We as humans have a relationship with color, how one formulates our likes and dislikes, what makes us feel emotion and moods.

Consistently is key for designers as to sustain sales and keep customers returning every season. A garish color palette could potentially hurt sales by a drastic disinterest and for jewelry that could mean big ticket items.

These tones serve as an ideal canvas for jewelry, whether that means sticking to one of the all-metal or neutral iron statement necklaces that will be big for Fall, or selecting colored gemstones with intense hues that are far from shy and make a bold statement.

Leave a Reply

Click here to cancel reply.

Name (required)

Mail (will not be published) (required)

Website

CAPTCHA Code *