Father’s Day Forecast

On June 4, 2009. By Fran, under Industry News.

Grills, big screen televisions and many other toys that Dad’s only dream about have gotten a head-start this year. Father’s Day advertisements and sales has been an aggressive push for retailers for this summer holiday.

Consumers are expected to spend $9.4 billion on gifts for Dad, or an average of $90.89 per person, down very slightly from $94.54 last year. That is not too bad considering the economic slump has affected gift giving over the past twelve months.

Consumers spend an average of $123.89 dollars or $14.1 billion on Mother’s Day as Father’s Day generally lacks behind with fewer sales every season. Not to say good old Dad is on the back burner or less important- Mom’s are just easier to shop for. With bulk of sales going toward floral senders, spa and personal care items and a slew of cutesy bric-a-brac, Father’s Day is usually the same- tie’s, cuff links, a wallet or his favorite aftershave.

Facts & sales
Handy pops who tinker with home improvements bring $522 million.
Hip Dad’s and their video games/electronics rake in a whopping $1 billion.
For the savvy man of the house, gift-cards represent a total of $1.2 billion
Four out of ten will spend Father’s Day on restaurant, brunch or dessert themed function.
Seven out of ten people will purchase a card from a drugstore or large chain stationary shop.

Dad may be the hardest of all to shop for considering the fact that he has everything already. Everything, not in material bulk like a new fishing rod or a plaza TV, but stuff one can’t shop for.

Gifts like wisdom, life experience, patience, war stories, a whole lot of understanding and plenty of criticism to boot. If we can’t give in sometimes, like say Father’s Day and tell him he is always right, then that may be the most perfect gift of all!

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